About nooa - Who we are and why we do what we do

400 million people in need of care

Our society is getting older and older. This is nothing new. Today, almost 800 million people worldwide are over 65 years old. By the end of the century, this number will increase to 2.5 billion - and the share of people over 65 will jump from 9% to 23%. This is often referred to by experts as "population ageing".

One reason for this is our increasing life expectancy. But as life expectancy increases, so does the number of people who need support in old age to master everyday life with dignity. Already today, more than 400 million people worldwide need care.

6 million skilled workers are missing...

... according to the WHO in care worldwide. Another 4.7 million will retire in the next 10 years. About 80% of the remaining care workers say they will quit before retirement, and new carers are very hard to come by.

This is mainly due to the poor working conditions, where stress and burnout are part of everyday life. This will get worse in the coming years, as there will be less carers for an increasing number of people that need care.

Better care, together

We founded nooa to address precisely this issue: we want to rekindle the joy in caring.

Our founders Michele and Elena Gianella-Borradori put together a team of experts in the fields of technology and care to develop the first patient-centred software for everyone involved in care.

In particular, one thing guides our actions: helping caregivers. We succeed in doing this with our state-of-the-art platform, which combines function and form to delight users.

If we are to stand a chance, this is the only way we can strengthen care to prepare for the immense challenges of the future.